Then, we analyse various phishing emails and show that our principles are used therein in specific combinations. ![]() We propose a way to connect those principles and present a merged and reviewed list for them. It is unclear whether these relate but clearly some of their principles seem overlapping whereas others look complementary. In regard to frauds and scams, three taxonomies are often referred in the literature: Cialdini’s principles of influence, Gragg’s psychological triggers, and Stajano et al. ![]() ![]() However, this research is scattered: it focuses on specific contexts and produces different taxonomies. Research on marketing and deception has identified principles of persuasion that influence human decisions.
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